NEWS

Türkiye’s leading food brand Ülker has added a new one to its sports collaborations. Ülker, which has been supporting sports, especially football and basketball, for many years, has signed a collaboration agreement with the Turkish National Paralympic Committee.

Ülker CEO Mete Buyurgan and Turkish National Paralympic Committee President Dr. Atty. Murat Aksu signed the sponsorship agreement at the ceremony held at Çamlıca Campus. Nil Mısır, who will represent our country in para archery, and our athlete Serkan Yıldırım, who competes in para athletics, were also present at the ceremony.

Ülker CEO Mete Buyurgan expressed his support for sports in his speech at the ceremony: “We know that sports are one of the strongest foundation stones that bring our country together in both joy and sorrow. With this awareness, we have been supporting sports, especially football and basketball, with Ülker and its sub-brands for many years. The determination and perseverance of our Paralympic national athletes inspire us in every aspect of life. We are very happy to be with them on this meaningful journey. I hope that the support and motivation we will provide with this agreement will increase awareness of equal opportunities in society on the one hand, while also contributing to our athletes reaching their goals on the other. We wholeheartedly wish all our athletes success in advance for the Paris 2024 Paralympic Games, where we believe they will represent Türkiye in the best way possible.”

Turkish Paralympic Committee President Murat Aksu, stated that the support Ülker gave to the committee and athletes was a great source of motivation for all our athletes and the team before the Paris Paralympic Games;

He said ‘’This support from Ülker, one of the most valuable brands in Türkiye and the world, will enable our athletes’ successes to reach wider audiences and create greater awareness in society. The successes achieved by our Paralympic athletes through determination and perseverance will gain greater visibility with Ülker’s strong communication and marketing power.

This collaboration will shape not only our present but also our future. Ülker’s support will inspire young generations and provide them with the courage to achieve their dreams. We would like to thank Ülker wholeheartedly for this meaningful support. We have full confidence that together we will achieve great success and that our Paralympic athletes will best demonstrate the unifying and transformative power of sports in the competitions in Paris with this collaboration.’’

Meaningful messages from Paralympic athletes

National athlete Nil Mısır, who will represent our country in para archery and is one of the Paralympic athletes attending the ceremony, expressed the support given by Ülker with the following words.

She said "Ülker’s support is a great source of hope and inspiration for us Paralympic athletes. Having this deep-rooted brand with us will ensure that our successes reach a wider audience and create awareness in society. This valuable contribution from Ülker is a great opportunity to highlight the unifying power of sports and the determination of Paralympic athletes. As Paralympic athletes, we work to achieve bigger goals every day. This support provided by Ülker not only provides us with financial support, but also serves as a source of morale and motivation. Ülker’s communication power and wide sphere of influence will help our sport find the value it deserves by ensuring that our successes reach more people. I sincerely thank the Ülker family for their valuable support. Their presence by our side is a great source of motivation for us to achieve even greater successes. Being a part of this big family gives me strength and courage. With Ülker’s support, we, as Paralympic athletes, will have the chance to introduce our sport to a wider audience and create a positive change in society."

National athlete Serkan Yıldırım, who competes in the para athletics, said the following about the TMPK- Ülker collaboration:

"Ülker’s support is not only a sponsorship for us, but also a great source of morale. Having a strong brand like Ülker with us increases our self-confidence as athletes and encourages us to achieve greater success. This collaboration offers the opportunity to announce the determination and perseverance of Paralympic athletes to a wider audience. As Paralympic athletes, we want to be more recognized in society and show the unifying power of sports. Ülker’s deep-rooted history and high communication power will help us reach more people with our stories and successes. This support is a big step towards achieving our goal of competing on equal terms. I am grateful to the Ülker family for their valuable contributions. Their support will further strengthen our commitment and passion for our sport. Having Ülker by our side inspires us and offers us the opportunity to introduce our sport to a wider audience.”

Wheelchairs became colorful with the TekeRRenk project

Ülker is also involved in the tekeRRenk project, implemented in collaboration with the Turkish National Paralympic Committee. The “tekeRRenk” project, which was implemented as a team effort for the 2024 Paris Paralympic Games, was launched between 2020 and 2024