NEWS

Ülker - a must at Eid – has wrapped up its preparations for Ramadan with a new line of new chocolate and candy. The company also decided to inform shoppers about what they ought to look for when buying candy and chocolate.

Ülker – a must at Eid – has wrapped up its preparations for Ramadan with a new line of new chocolate and candy. The company also decided to inform shoppers about what they ought to look for when buying candy and chocolate.

Ülker – which holds 32% of Türkiye's market – has unveiled a new line of 28 chocolate and 29 candy products for Ramadan this year.

Meet Albeni and Ece Coconut Surprise from Ülker

Preparing for Edit with many surprises, Ülker brings two innovations: Ülker Albeni and Ece Coconut. Ülker is the first name that comes to mind when Turks think chocolate – and now would like you to meet two new truffles.

Ülker Ece is Türkiye’s largest chocolate filled truffle brand. Now coconut cream joins the classic hazelnut cream everyone knows and loves. The coconut cream-filled variety of Ülker Ece chocolate has hit the shelves.

Wait, there’s more! Ülker Bouclé – a truffle filled with cacao cream. With its chic purple wrapper, Ülker Bouclé offers chocolate lovers a decadent and elegant alternative to treat guests to or give a gift. Also meet Ülker Sırma – perfect for those who like hazelnut and coconut filling but can’t decide between the two.

What if you happen to be candy lover instead? Meet Lokumcuk – lemon, tangerine, blackberry, apple, and pomegranate-flavored candies inspired by Turkish delight. As the summer approaches, a sixth flavor will be made available as well: watermelon.

How much candy and chocolate do people consume, to be exact?

• Switzerland is largest customer of chocolate in the world. The average Swiss person consumes 8.7 kg worth of chocolate per year. The rest of Europe consumes between 7 and 8 kg of chocolate per year. The average Turk consumes 3.1 kg of chocolate.
• The gap between Türkiye and Europe when it comes to candy consumption is even bigger. Europeans consume an average of 4-5 kg of candy per person, whilst Turks only consume 1.5 kg worth of candy.
• Turks consume more chocolate during Eid. Turks like giving boxes of truffles as gifts when visiting others during Eid visits, whilst they buy and serve their own guests at home bulk chocolate instead.
• Turks love hazelnut, pistachio, and cream-filled truffles at Eid.
• Central Anatolians tend to buy more bulk chocolate, whilst those living in Türkiye’s Marmara region go for boxed chocolate instead.
• Turks consume roughly 50% more candy during Ramadan.
• Eastern and Southeastern Anatolians consume 46% more candy than the rest of Türkiye (following are Central Anatolia, Marmara, Mediterranean, Aegean, and the Black Sea).

What should we look out for when buying candy?

Here’s a list of things that Ramadan shoppers ought to pay attention when buying sweets:

• Chocolate should come completely wrapped (i.e. no rips or tears)
• Chocolate should have a smooth appearance
• Chocolate (except for white chocolate) should not be white. If it is white when you open it, that means that where it has been kept is either too hot or too cold.
• Store chocolate products between 18 and 22 °C. Don’t keep them in the fridge.
• Candies should always be wrapped. Store them in a dark area under 30°C.