They won hearts
As the country’s greatest sports sponsor, Ülker invests 38 million dollars in sports every year. Ulker’s Corporate Communications General Manager Zuhal Şeker pointed out that while the Turkish National Team is preparing to make a strong showing in the European sports arena, Ülker is also preparing to do battle with its competitors in Europe and the rest of the world.
Zuhal Şeker repeated that Ülker, just like the Turkish National Team is a brand that has won the hearts of the public and added, “The recognizability and favor of Ülker and its subsidiary brand names is largely due to its activities in the leagues. A study conducted by KMG, ‘Love Marks’, showed Ülker in first place with 13% and Cola Turka in 11th place with 4%. Baycan, in support of the National Team, have produced a variety of Chewy Red&White chewing gum. During Euro 2008, Içim Milk is also running a promotional campaign at selected sales points. For three weekends in a row, customers who buy 15 TL of Içim products in one lot will receive gifts. At Içim stands located in 120 sales points, these customers will receive a scratch and win card and could win a National Team uniform, National Team pinafore, football, satchel or magnet.
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