INNOVATION

Our target is to be number one in the areas We operate. We work hard, with the motivation to be the first in terms of presenting the best.  We try to create value for all our stakeholders and investors by adopting respectful competitiveness that is compatible with the values of our company.

We consider innovation as one of the most important tools of sustainability. Through innovation, our target is to  understand our consumers and meet their demands. To this end, We have developed new products without compromising quality, and continue to make improvements in existing products.  We focus on innovation not just to satisfy consumers, but to fulfill our responsibilities regarding environmental and social sustainability as well.

We are working towards improving the culture of innovation in our company in line with our sustainability goals.  Under the leadership of our experienced R & D staff, We develop new products with innovative approaches through contributions from all our business units from marketing to production, and from the supply chain to sales.

• 1

  Create a sustainable packaging policy and strategy

  PROGRESSING TOWARDS THE TARGET

• 2

  Conduct packaging reduction studies

  PROGRESSING TOWARDS THE TARGET